Cổ phiếu Snap giảm mạnh 25% sau khi các thay đổi theo dõi quảng cáo iOS đạt được doanh thu

 (CNN Business)Công ty mẹ của Snapchat lần đầu tiên vượt qua con số 1 tỷ đô la doanh thu hàng quý, nhưng thu nhập kém hơn mong đợi và dự báo sẽ có nhiều sóng gió đã khiến cổ phiếu của công ty này sụp đổ vào thứ Năm.

Cổ phiếu của Snap ( SNAP ) , công ty sở hữu ứng dụng hình ảnh và video phổ biến, đã giảm tới 25% trong giao dịch sau giờ làm việc sau báo cáo thu nhập của công ty hôm thứ Năm. Báo cáo cảnh báo rằng doanh thu của họ đã bị ảnh hưởng bởi những thay đổi đối với chỉ số quảng cáo trên iPhone.

Giám đốc kinh doanh của Snap, Jeremi Gorman, cho biết trong các nhận xét chuẩn bị sẵn sàng, cho biết công ty đã "vật lộn với những thay đổi trong ngành đối với cách thức quảng cáo được nhắm mục tiêu, tối ưu hóa và đo lường trên iOS. Hệ điều hành điện thoại thông minh của Apple.

Apple đã tung ra các tính năng bảo mật mới như một phần của bản cập nhật iOS 14.5 vào đầu năm nay, mang đến cho người dùng iPhone khả năng dễ dàng chọn không cho phép các ứng dụng theo dõi hành vi của họ và bán dữ liệu cá nhân của họ cho các nhà quảng cáo.

Động thái này đã gây ra một số kinh ngạc giữa các công ty phụ thuộc vào quảng cáo cho đại đa số doanh thu của họ, với Facebook ( FB ) là đặc biệt vocal về hit dẫn đến kinh doanh của mình.

Giám đốc điều hành Evan Spiegel cho biết hôm thứ Năm, Snap đã chuẩn bị cho những thay đổi nhưng rất ngạc nhiên bởi tác động của chúng lớn đến mức nào.

Ông nói: “Mặc dù chúng tôi đã đoán trước được sự gián đoạn kinh doanh ở một mức độ nào đó, nhưng giải pháp đo lường mới do Apple cung cấp đã không mở rộng quy mô như chúng tôi mong đợi, khiến các đối tác quảng cáo của chúng tôi gặp khó khăn hơn trong việc đo lường và quản lý các chiến dịch quảng cáo của họ cho iOS”.

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